One of my goals for this year is to become more consistent with my blogging and to grow my blog. With that in mind, I was doing some keyword research using the Google AdWords Keyword Planner, which is a thing I never knew existed until just a few days ago. I’m learning….slowly.
Anyway, I was typing in keywords like “faith” or “Christianity” just to see what people were searching for when I got hit over the head with a big ol’ bat of conviction.
Y’all, one word topped every list of search results.
The keyword planner tool tells you how many times a keyword is searched in a month, and the word “Jesus” is searched for between 1 and 10 MILLION times a month.
Think about that.
Then think about this:
The “competition” for articles that relate to that keyword is “low.”
There are plenty of articles about Bible study, spiritual growth, encouragement, etc.
But the number one thing that is being searched for is Jesus.
And, we’re not writing about him.
It reminds me of how I heard someone once say that American Christians wouldn’t go to the nations so God brought the nations to us. I know that’s true because today even my small town is filled with people from other parts of the world. Twenty years ago there were very few people of other cultures living here.
The same is true about our online communities. The internet is huge. It’s powerful.
But God is sovereign.
Just like he offers us opportunities to witness to the lost among us here in the real world; God has given us a way to speak the truth of who Christ is to people who are literally searching for him.
And we don’t even have to leave our homes to do it.
So why don’t we?
For me, it’s easier to write about recipes. I don’t have to think about them too much, you know? I make breakfast anyway so why not take a photo and write a post.
Kids are easy, too. Usually I’m so full of emotions the words just pour out, filling the screen with honesty I hope will encourage other moms like me.
And, that’s what we do most often, isn’t it? After all, writing to encourage Christians is a bit less intimidating than writing to persuade unbelievers. It’s the same reason we serve “in” our churches rather than “from” our churches. We are comfortable just where we are, with people who think like we do and share our beliefs. Writing for those who are seeking might encourage them to question us or argue or belittle or berate.
Now, I’m not knocking the building up of Christ’s body. It’s Biblical, and it’s vital. But, it isn’t everything.
The words I write here have the chance to speak truth to someone who doesn’t know it. Who knows where that person might be? Down the road or around the world.
How can we pass that opportunity up?
If the world is searching for Jesus, we have to tell them who he is.
We have to let them know that he is:
- the Son of God
- the Risen Savior
- the Healer
- the King
Will you join me? I am convicted that I need to write more about Christ. After all, “Since, then, we know what it is to fear the Lord, we try to persuade others.” (2 Corinthians 5:11) What about you? I’d love to hear what you would tell the world about him. Either leave a comment or send me an email. If you have questions about Jesus, I’d love to hear those, too.
Now, some of you are probably like my husband who, when I discussed this post idea with him, “So, you’re convicted that no one is writing about Jesus so you’re going to write a post about writing about him?” I get the irony, but don’t worry…I just had to start somewhere.